Inspiring the Aspiring is the motto and slogan of Ospiro Enterprises. According to the company, it embodies the spirit of the "Ospiro Way." The reasons for this being the logo of the company number several:
- "spir" is a letter group which appears in the company's name.
- It displays an image of Ospiro "soaring" above other companies much like the majestic Osprey.
- It shows that Ospiro cares about those who have no yet achieved greatness.